Earlier this year I worked with the lovely Beth Varty, shooting her look book. Her collection was quite sixties in style, with really vivid bright colours. It was a similar set up for each look, so this shoot breakdown is really straightforward.
Beth wanted the clothes to be shot against three different brightly coloured Colorama backdrops (seriously, they're super bright, you might want to wear sunglasses). We shot against the Chromagreen, Cherry and Buttercup Coloramas, providing beautifully matching or complimentary colours with the collection.
We decided to shoot in a way that gave the model a really strong shadow to one side. To achieve this, I need a light that wasn't diffused in anyway. When you diffuse a light, it wraps around the objects it falls on to varying degrees, giving a very soft shadow. When you shoot with a light that isn't diffused at all, you get a much stronger shadow. So to achieve this I shot with a bare flash bulb without a modifier on it, and put it to the right of the model. But I also didn't want the model to have a side of her in shadow, so I used the white side of a polyboard to reflect some light back onto her side that's in shadow (see diagram below).